Having famously failed to raise money on the BBC's Dragons' Den, Trunki's owner Rob Law MBE wanted to drive his company forward. With his sights set on international expansion, he asked us to help him make it happen.
Trunki had become a household name, the lovable must have ride on suitcase was a favourite of families and celebrities across the UK and beyond. Rob had received seed funding from the Princes Trust and an investor with more foresight than the famed BBC Dragons. Famously, Rob failed to raise money in the Dragons’ Den when he appeared in 2006 and the Trunki fell foul of Theo Paphitis’ heavy hand. However, Rob turned this to his advantage using the press wisely to promote the Trunki as the “one that got away”. With his sights set on international expansion, he asked us to help secure the growth funding he needed.
To enable Rob to put his exciting expansion plans into action, we helped him to raise just under £4 million of development capital from the Business Growth Fund. This made Trunki the first business in the South West to secure funding through this innovative fund.
Prior to the transaction we helped Rob and his team define their strategic goals and develop a robust and detailed business plan for achieving them. We helped make decisions that added significant value to Trunki, complimenting Rob's strategic vision with our business experience.
No business plan is complete without a fully integrated financial model. Trunki did not have the experience nor did it have the capacity in-house to deliver this essential work. We took full responsibility for creating and maintaining the financial model throughout the transaction.
The capital we helped Rob to secure enabled him to grow his business internationally with 97 new and emerging countries.
"I think Shaw & Co’s real value lies in being able to get the best possible deal for you. I certainly didn't have the experience to negotiate the deal for myself because I was completely unaware of all the ins and outs."
The team at Shaw & Co really created value for me in this transaction that might have otherwise been left on the table. "
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