Neptune Rum

Helping a former client save an award winning brand from administration

Neptune Rum was recognised as the worlds’ most awarded rum of 2018/19, winning Best British rum brand and best Barbados rum. But when it went into administration, a former client asked us to help him save the business.



award winning rum brand saved from administration


Global awards since 2018


Incorporated in 2016 with a registered office in Cheltenham, Gloucestershire, Neptune Rum has won more than 65 global awards since 2018. The brand had ambitious growth plans for the future, with the aim of securing world-wide travel retail distribution. But, as with many other businesses, the COVID-19 crisis jeopardised these projects. The pandemic had a huge economic impact on the business and as a consequence, Neptune Rum went into administration. A former client came to us to help save the brand.


Value Assessment

Working closely with our client we assisted in the analysis of the business to establish the future viability of the business under an improved operating model. This gave confidence that the current issues could be resolved and formed a basis for the subsequent offer.

Transaction Support

Having never previously purchased a business from administration, we assisted our client in navigating the process to ensure that they were able to win a competitive process, and as far as possible protect themselves from historic issues attaching to the business.

Relationship Management

The multifaceted nature of an acquisition from administration requires careful relationship management between multiple stakeholders. Ensuring clear communication and intent was essential to our client's success in acquiring the business.

Jim Shaw (left) James Strickland (right)


With our support, two of our former clients and long term business partners purchased Neptune Rum and its assets from the administrator, KRE Corporate Recovery. Its new owners have ambitious plans with the objective to enable Neptune Rum to recover from the devastating effects of the pandemic and to resume its growth plans.


"Jim worked tirelessly to help complete the deal. He was superb again on buying a business as well as when he sold our last company. Outstanding from start to finish, what you get from Shaw & Co is a passionate, honest and totally professional team."

"They work really well with lawyers, save cost by helping to support the deal and get great results. "
James Strickland
Owner, Neptune Rum
Lead Advisor:
Jim Shaw
Founder & CEO
Jim Shaw
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Support Advisor:
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Support Advisor:
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